Our Search Engine Marketing services, using popular search engines such as Google, Yahoo, and Bing, help to draw numerous prospective customers to your website by targeting specific keywords which describe your product and service. In order to ensure that you enjoy the highest Return on Investment ROI and lowest cost possible, we conduct extensive research including both a market analysis as well as a strategic keyword analysis. From this research we are able to compile a list of keywords that are to be used in your campaign. We then create and develop completely customized landing pages to use in conjunction with the selected keywords which will list the main selling points of your product/service, and will increase customer conversion rates. Finally, weekly, as well as monthly reports will be delivered to you to ensure that your campaign is yielding good results. All of our Search Engine Marketing campaigns are controlled by a specific and single dedicated account manager, to ensure consistency and efficiency. 
 

 

Our approach to your completely customized Search Engine Marketing campaign begins with researching and analysing what some of your key competitors current Online Marketing strategy consists of. This includes research and evaluation of their social media outreach initiatives, their Search Engine Marketing initiatives (including extensive keyword research with estimated ROI obtained per keyword used), as well as other PTC (paid to click) advertising networks that they are currently using. By researching your competitor’s initiatives, we are able to assess the unique Online Marketing and Advertising situation that your product or service finds itself in. As a result, we are able to create the perfect marketing mix, using some similar methods your competitors have found successful, as well as exploring the untapped areas that your competitors have yet to discover.  The information we gather during this initial phase will be recorded and used to create an Initial Assessment Report which will be provided to you.

 

 

The second step towards your tailor-made Search Engine Marketing program is the creation of a Strategic Keyword Research and Analysis report. Since most of the “core keywords” that best describe your product or service will have heavy competition, and therefore higher costs, it is essential that we also find and create new keywords, which have less competition, and a lower cost per click (CPC) rate. The mass development of these keywords will lead to an overall less expensive campaign, which will translate into higher exposure as well as a higher Return on Investment (ROI). The report will contain all of the keywords we researched and developed, complete with monthly search volume, CPC rate, and number of competitors. 

 

 

Another major aspect of Search Engine Marketing which is often overlooked is the creation of specific, designated “Landing Pages” which act as an intermediary between the advertisement and your site’ s homepage. Landing Pages are customized pages which contain the same keywords, as well as content, which were used in the individual keywords found in your Search Engine Marketing campaign. These landing pages’ primary objective is to reduce the amount of potential customers who click an advertisement and leave within seconds out of frustration, because the content that they reached was not consistent with the advertisement that they clicked on. By eliminating this through the creation of Customized Landing Pages, we are able to increase Conversion Rates, as well as ROI, while decreasing the overall advertisement expenditure.  Our in-house graphic designers will create a simple, dynamic, and stunning webpage, using themes which are consistent with your homepage to create a completely customized landing page, which will be modified and used for every single keyword that is in your Search Engine Marketing campaign. 

 

-Metrics and Analytics: 
 

We pride ourselves on creating a Search Engine Marketing campaign that not only attracts large numbers of new visitors to your website, but one which converts these new visitors into paying customers. After all, the bottom line for any marketing and advertising campaign is not only to increase brand awareness and exposure, but also to increase sales and profits. As such, we utilize custom conversion and ROI tracking, to constantly monitor and ensure that each of the keywords, advertisements, and landing pages in your campaign are profitable, or within your accepted cost per conversion range. We provide weekly, as well as monthly end cost metric reports which can be completely customized based on your needs.                                                                                

 

 

In order to ensure that you have the best possible experience with us, we guarantee you that you will be dealing and communicating with a single representative who is in charge and aware of everything with respect to your Search Engine Marketing campaign. You will be able to schedule conference calls, as well as communicate directly with your representative via email. You can voice comments, concerns, and suggestions to the representative at any time, and be assured of timely changes to your campaign. 

 

 

Our social media outreach campaign and management services are a great and cost effective way for you to connect with your current customers as well as potential customers. We enable you to speak directly to potential customers by creating and managing popular social media outlets such as Facebook and Twitter.
 

Social Media Creation and Management
 

In order to communicate with a massive target market at very low costs, we create, from the ground up, attractive and sleek profiles and fan pages within popular social media outlets such as Twitter and Facebook. These profiles will allow you to provide additional information, display your key selling points, attract new customers, provide a space where questions and answers as well as vital feedback can be publically displayed, and give unique promotions to new customers who purchase your product or sign up for your service via these outlets. 
 

Once these pages are up and running we will manage them for you, and come up with customized marketing ideas in order to attract a large active community to your pages. These marketing ideas will be discussed in depth with your current staff to ensure that the message as well as the promotion is in sync with your current initiatives and values. We work with you to come up with the best possible Social Outreach campaign. 

 

Like our Search Engine Marketing services, our Social Media Outreach campaigns will be designated a single dedicated manager who will be in charge of your specific account and will be the sole person who will be communicating with you. We prefer to offer a service that is personal and dedicated so that we can better understand and, more importantly, meet your objectives and goals.

 

All of our Online Marketing campaigns, including our Social Media Outreach campaigns, are constantly monitored, and we pride ourselves on giving timely metrics and progress reports to inform you on the development as well as achievements that are made. As such, we will deliver a short weekly report with updates and selected metrics, as well as a more in depth, and complete monthly report including the summary of the month’s metrics such as Fans, Followers & Members, Conversions, Comments, Questions, etc.