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Experienced Journalists Pitch Your Story to Personal Contacts
We leverage our personal media contacts and utilize a live media database that includes all reporters in North America. We pitch specific beat reporters related to your company, story, product and website and we position your company executives as 'go to' expert sources for topics that fit your expertise.
How We Secure Media Coverage
As veteran Journalists and PR Pros we know the secrets to securing media coverage. We treat the media like valued customers and we respond to their queries in seconds and minutes (not hours). We give journalists timely, compelling, custom story ideas and our clients get rewarded with great coverage. Our team brings a customer service approach to every conversation with journalists and we speak to them from a journalist's perspective. This leads to a high percentage of our pitches becoming stories for clients.
Stories that Impact Viewers, Readers and Listeners get Covered
We know the importance of offering reporters 'people stories' rather than 'company stories'. Reporters have to pitch their editors and news assignment desks to get approval for coverage. The only way they get the green light is to do stories about people and stories that affect people. We always include timely angles that impact viewers, listeners and readers to help reporters get approval to cover stories about our clients.
Web 2.0, Social Media Strategy
Our social media strategy includes sharing your story in Facebook, writing blog posts, creating a YouTube video library with site tutorials and news stories, as well as creating a Twitter profile.
On Twitter we make daily posts and "follow" journalists, bloggers and the general public who may be interested in hearing about your company. We also work on building lists of "followers" so they see updates every time we post about your company on Twitter.
This strategy has led to hits from journalists who make initial contact with us on Twitter. It also leads to a viral following for your company.
PR MediaNow Team: We have an experienced team with journalism, public relations and new media/emarketing specialties. We purposely take on a small number of concurrent clients so you always have senior account reps working on your campaign.
Our two senior partners are experienced PR professionals who work directly on every campaign. We focus on pitching all media contacts relevant to your story - both traditional and new media. We have valuable relationships with newsroom decision makers to ensure your story lands on the desks of editors, producers and reporters who can cover your story.
We also have PR contractors on staff who we utilize for broader mass pitching surrounding launches, news releases and overall media campaigns to ensure your story has the maximum reach to all relevant media outlets in a timely fashion.  Senior Partner - Colin Trethewey
After a 5 year sales career Colin spent 12 years as a news, business and national technology TV anchor and reporter. This has given him a unique set of skills to pitch the media with success - an insider’s approach with a flair for marketing and sales.
His technology reporting career helped him master the art of presenting compelling stories to general audiences about complicated tech concepts. This is a valuable skill in creating entertaining, original story ideas and pitches for journalists. Colin has extensive contacts with business, technology and Internet journalists who are very responsive to the story ideas that we provide them with.
 Senior Partner - Scott Ledingham With a well rounded PR background in sports, entertainment, technology and internet start-ups, Scott has established longtime media contacts in major markets across North America and online with top bloggers and journalists. Scott specializes in securing big hits online with Web 2.0 influencers and in top markets like New York, Chicago, Boston, San Francisco and Los Angeles. Scott also creates strategies to position your company on the Internet with big hits on the top Internet news sites and by initiating Social Media campaigns to spread your company's story virally on the Web.
 E-Marketing Specialist - Gaelen Hallenbeck Gaelen has a wide range of experience in search engine marketing (SEM), search engine optimization (SEO), online advertising, link building, online guerrilla marketing, and public engagement through social media outlets, including but not limited to Twitter and Facebook.
He has been involved in the E-Marketing industry for over three years, primarily working with small to medium sized enterprises, to build their global reach and traction through online media. He has worked with programs including: Google Adwords, Yahoo Advertising, Bing Advertising (Formally MSN Advertising), Facebook Ads, Adbrite, Commission Junction, CPAlead, and many more! Recently, he has joined the PRMediaNow.com team to offer clients unmatched and completely customizable E-Marketing services.
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Client Coverage
