Public Companies
Client Case Studies Examples
Planet 13 (CSE: PLTH) (OTCQX: PLNH)
PRmediaNow has been engaged with Planet 13 since pre-IPO summer of 2018 and has secured extensive and consistent ongoing media coverage over the last six years with a multitude of top national business, investment, finance and mainstream news outlets/sites including CNBC, CNN, Forbes, Tech Crunch, Engadget, Esquire, Newsweek, Fox, NBC, ABC, CBS, viral site NowThis, and even Mike Tyson mentioning Planet 13 on Jimmy Kimmel Live
PRmediaNow also generates national and local media coverage for dispensary expansions, celebrity partnerships, product launches, and provides expert source commentary opportunities for executives to inject Planet 13’s voice into timely news-of-the-day stories.
Since launch, media coverage has been an important factor in raising brand awareness and promoting customer growth, sales revenue, product launches, investor interest, partner interest, and vendor lease sales (P13 earns significant revenues from vendors who lease sales floor cabinets at its world’s largest dispensary in Las Vegas and at its locations in California, Illinois and Florida).
Patriot One Technologies (Now Xtract One: (TSX: XTRA) (OTCQX: XTRAF) (FRA: 0PL)
Over a four-year period PRmediaNow was an important part of the Patriot One team driving customer awareness and investor interest by generating a steady flow of national and global media coverage with top-tier news, business and tech media outlets.
Our team worked with editors/producers/reporters to coordinate remote and in-person product demos, we booked media interviews at conferences that Patriot One attended, produced video interviews, and led media relations with timely and topic national and international pitching to generate coverage between announcements.
Some examples of earned media coverage we secured including CNET, BBC, Wall Street Journal, Forbes, Wired, BNN Bloomberg, USA Today, Fast Company and CBC.
Atlas Salt (TSXV:SALT)(OTCQB:REMRF)
During our two-year engagement with Atlas Salt, we generated consistent media coverage at outlets such as BNN Bloomberg, Canadian Mining Journal, SaltWire, CIM Magazine and NTV helping to drive brand awareness and investor interest for North America’s premier undeveloped high grade salt project, based in Newfoundland.
PRmediaNow also hosted and produced Atlas Salt interviews videos surrounding each significant announcement where the CEO and executive shared the latest exciting news and updates for investor audiences. These videos are hosted by PRmediaNow’s Cyndi Edwards (20 years of syndicated broadcasting news experience). Atlas posted interview clips on their socials and included the videos in their press releases to add a visual component for investors who prefer video over text. Here’s an example of Cyndi doing an interview with the CEO, along with the President of Atlas Salt that they included a link for in this press release.